As the first female president of TITLE Boxing Club, Susan Boresow is on a mission to make boxing – a sport typically associated with intimidating men – inclusive of women. She wants women to realize that they can feel welcome and empowered by boxing, while also building up their strength and confidence. Thanks in part to her efforts, today more than seventy percent of TITLE Boxing Club members are women.
TITLE Boxing Club was named one of the top 10 fastest-growing franchises in the country by Inc magazine in 2015. It has over 175 locations across the U.S. and brings in over $70 million in revenue annually. CEO John Rotche brought Boresow on board as President in 2015 due to her extensive experience in franchising with brands including McDonald’s, Sport Clips, Godfather’s Pizza, Cold Stone Creamery, and Massage Envy. Growing up with 13 siblings, Boresow learned early on in life the value of teamwork, leadership, and hard work. Through networking with executives of McDonald’s Corporate while hostessing at a bar in Kansas City in her 20s, she hustled her way into a marketing role. Seventeen years later, she had set records, made waves, and developed a firm understanding of the franchise model. Her life purpose, Boresow says, is to help people achieve their dreams and aspirations. She has done this for nearly 30 years by working with franchisees, vendors, partners and team employees, helping individuals evolve and reach their fullest potential. “As a leader, watching franchisees grow their business, thrive, and succeed is incredibly rewarding,” she says. Now in her role as President of TITLE Boxing Club, not only does Boresow get to continue living out her life purpose of helping franchisees achieve their dreams, but also, on a larger scale, she is helping women overcome adversity in a maledominated fitness space. “By building both mental and physical strength and confidence, we’re enabling these women to achieve their hopes and dreams,” she explains.
“Boxing can have a stigma as a male-dominated sport and workout routine reserved for tough, macho men,” Boresow says. “At TITLE, we’ve created a comfortable, non-intimidating atmosphere for both men and women. We are thrilled to see boxing becoming a hot fitness trend, especially among women.
Seeing them leave our clubs with an unmatched sense of empowerment is a wonderful motivator to continue the growth and development of our brand.” Boresow is thrilled to witness women practicing and emerging as stars in many formerly male-dominated sports. In the 2018 PyeongChang Olympics, she points out, it was Team USA’s female athletes who were responsible for leading America’s gold medal count. “ Women have begun using their voices and advocating for a change in stereotypes and standards. Not only that, we are leading by example, building each other up rather than tearing each other down, and advocating for the rights that we deserve. I am so proud of the women today in all sports for continuing to accomplish what is important to them and live their dreams!” To young people looking to align their career with their life purpose, Boresow says, “My career happened organically. It was never planned, but rather it was there because of my values and passion. If you’re from a younger generation, find what it is that you enjoy doing and do it. Always live by your values and set your goals high. Once you have done all of these things, it is pretty likely that your career and life purpose will align.” MeiMei Fox is a New York Times bestselling author specializing in health, wellness and positive psychology. As a writer and life coach, she helps people align careers with their life purpose.