Skin Inc breaks new ground as it expands e-commerce channel: Mr. Cooper McGuire is Skin Inc’s Chief Operating Officer
Skin Inc, a name that is synonymous with innovation that delights customers, is expanding its e-commerce operations, to make custom skincare more readily accessible to more people around the world. With over a million Skin Identity check-ups completed at iloveskininc.com/skinidentity, Skin Inc continues to draw upon its unique proprietary database to engineer new products which meet individual needs for healthy skin.
To help lead the charge online, Skin Inc recently welcomed Mr. Cooper McGuire to its leadership team. Mr. McGuire brings expertise in building, scaling and financing high-growth retail businesses to Skin Inc where he will serve as Chief Operating Officer and Chief Financial Officer. Mr. McGuire is a seasoned entrepreneur in his own right. He has been involved in several early-stage companies, most notably as co-founder and Chief Financial Officer of Zalora Group where he helped build Zalora into Asia-Pacific’s leading group of online fashion destinations. Mr. McGuire began his career at Goldman Sachs in New York where he worked as an equity research analyst covering the specialty finance and insurance industries. Mr. McGuire graduated as a Robertson Scholar from the University of North Carolina at Chapel Hill and Duke University, USA with a degree in International Studies focusing on Global Economics, Trade, & Development.
Mr. McGuire joins Skin Inc’s team of high-profile board members including Mr. Francois Arpels, Board Advisor of Brand & Strategy, Dr. Shekhar Mitra, Board Advisor of Product Innovation and Tan Yen Yen, Board Advisor of Technology & Innovation. Mr. Arpels is the scion of luxury brand Van Cleef & Arpels, which was co-founded by his grandfather, and has an “intimate understanding” of the luxury and premium brands market. Shekhar Mitra, PhD, is an esteemed global innovation expert and was previously Senior Vice President Research & Development Global Prestige, Beauty and Corporate Fragrances & Flavors at Procter & Gamble. Dr. Mitra was a Jane Coffin Research Fellow at Yale University, and holds more than 50 patents. Ms. Tan Yen Yen is the President, Asia-Pacific for Vodafone Global Enterprise, a business unit accountable for Vodafone’s largest global customers. She has a degree in Computer Science from National University of Singapore and an Executive MBA degree with Helsinki School of Economics Executive Education.
With the appointment of Mr. McGuire, and other advisory board members, Skin Inc is poised to launch a new stage of online growth and continue disrupting the beauty industry across its omnichannel platform. Mr. McGuire said, “Building a true brand is the hardest thing to do in business, and Sabrina and the Skin Inc team have done that already. I’m excited to bring my experience of rapidly scaling an online business to the table, as we enter new markets Like China and invest more in the US.” Sabrina Tan said: “We are very pleased to have Cooper join Skin Inc as Chief Operating Officer and Chief Financial Officer. He is an excellent leader with Asian and global experiences across a number of industries, and I am excited to have him join us to build Skin Inc’s legacy of innovation and technology. Cooper has extensive expertise in scaling businesses and growing ecommerce and digital platforms and will be a tremendous asset to the Skin Inc team.”
About Skin Inc
After working at big MNCs such as IBM, HP and Oracle, IT-expert-turned skincare-guru Sabrina Tan founded Skin Inc in 2008 with a mission to create customisable skincare solutions. She sought an effective, fuss-free regimen tailored to each individual’s skin needs with a “one-size-fits-one” not “one-size-fits-all” approach. Skin Inc products feature highly concentrated serums with pure, active ingredients. Innovative patented encapsulation technology from Japan combine ingredients (with no-added fragrance and parabens) with the most advanced skin delivery systems for maximum results. Skin Inc serums containing various different active ingredients can be customised based on data from a customer’s age, genetics and lifestyle, thus creating a unique formulation to meet one’s skin care needs. Over the years, the company has expanded its product offerings to include innovative cleansers, moisturisers, masks and beauty devices. To date, Skin Inc has over 200 distribution outlets (and growing) across over 100 cities on 3 continents, a global online presence, and over 100 awards to its name.
Where beauty meets technology
Tan has successfully driven business growth through the innovative convergence of beauty and technology, and firmly believes that technological innovation is the future of the beauty industry. She continues to disrupt the beauty scene with the true concept of skincare. Skin Inc has always been ahead of the game, utilising both digital and technological innovation to grow the business and further enhance the consumer offering and experience. From empowering consumers to decode their skin identities with their online skin diagnostic tool ‘My Skin Identity’, to working with cutting edge technologies to develop new product lines and treatment protocols at their Japan-based R&D facilities, Skin Inc is a pioneer in skin care innovation. In January 2015 Skin Inc introduced portable facial devices, combining the power of NASA-inspired LED light Chromotherapy and Low Frequency Therapy to increase skincare efficacy, boost absorption of active ingredients and allow consumers to customise their treatments at home. The coming months will see Skin Inc go a step further in their integration of digital technology by innovating the m-commerce space through mobile-friendly skin checks and harnessing big data to fine-tune its products.