PJ’s Coffee of New Orleans, a New Orleans-based coffeehouse, is gearing up for a strong 2018. As the brand celebrates its 40th anniversary, it aims to ramp up franchise expansion with plans to develop beyond the southeastern U.S. Following initial success with over 90 national and international locations, PJ’s Coffee is continuing momentum into the New Year with 20 new locations set to open by year-end.
Following its wave of success in 2017, awarding 14 franchise agreements equating to 30 licenses, the brand has its eyes set on an even stronger franchise development growth year. The coffeehouse is seeking franchisees across the United States with a particular focus on Texas, Mississippi, Alabama, and Georgia, and internationally in France and Malaysia. This will build on its accomplishment of already awarding several national multi-unit agreements and master international agreements in Vietnam and Kuwait.
“It is an exciting time to be part of the PJ’s Coffee family,” says Peter Boylan, president of PJ’s Coffee. “As we celebrate our 40th year as a pioneer in the coffee space, we are putting a refined focus on our branding as we break into new markets around the world. To keep up with the ever changing trends and demands of today’s coffee drinkers, we are tailoring our marketing strategies and rolling out a new store design in order to support our aggressive growth goal, the sky is the limit for 2018.”
The new store design will feature a modern look that still showcases the New Orleans classical style true to the brand. From wall color and new seating arrangements to the drink menu and operations, the rebranding will rollout system-wide throughout 2018. This will aid the company’s development efforts as it seeks to award 71 new licenses by year’s end. PJ’s Coffee expects to grow to 200 locations by 2020 as it continues to welcome new, strong owners to the system.
To become a part of the ever-growing $100 Billion a year global industry, a perspective franchisee can expect a total investment range between $166,400–$350,000 for non-traditional franchise units, and $350,000–$440,000 for traditional units. The operating model and menu is adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru, ranging from a few hundred square feet up to 2200 square feet.