Denny’s is coming to Cardiff . There are also plans for venues in more locations across Wales
The American breakfast specialist officially launched its first European eatery in Swansea on Saturday, and has now confirmed it’s looking for more locations across Wales, including the capital.
Why was Wales chosen as the first European destination?
According to Steve Dunn, Denny’s senior vice president and chief global development officer who made the long journey across the Atlantic to a wild and windy Swansea for the opening, it’s all thanks to a Welshman who impressed them.
“One critical element to our international expansion plan is finding the right franchise partners and we’ve found that in Leon Esfahani and Denny’s Magic Diners UK,” he says of the Swansea man in charge of bringing the food giant to the UK.
“We thought Leon had the potential to be a brand ambassador. It could have been Madrid or Paris, he happened to be in Swansea.
“What was even more special is how Leon and his team unofficially opened the restaurant on Christmas Day to feed the homeless in the area. I am continually moved by Leon’s passion for giving back and supporting the community – he truly embodies Denny’s brand purpose.”
Where else is Denny’s going?
Denny’s main headquarters in the UK will be based in Swansea, which will serve as the training centre for any new diners which open, with 10 planned over the coming years.
A suitable location is currently being looked for in Cardiff, and there are also other areas in Wales being lined up, which might possibly open before the capital.
Steve says: “It’s the start of something special.”We love Wales, we love Cardiff, and there’s lots of opportunities in Wales. It’s not a question of if, it’s a question of when we’ll open in Cardiff. Pancake puppies are coming to town!”
What’s on the menu?
Foodies familiar with the brand will be glad to know that it’s replicated the US experience on Welsh soil, offering hash browns and milkshakes alongside “Slams”, and adding a British touch, with items such as baked beans and fish and chips.
Denny’s is known for serving up all-day breakfasts, and that’s still very much the case. Steve says that more than 50% of the items sold in Denny’s, any time of day or night, are breakfast items. These include pancakes and the full fry-up.
For the health conscious, a traditional favourite is the “Fit Fare”, where options like egg whites and wheat breads can be substituted into any meal for no extra charge.
Diners can also build their own meal drawing from the Denny’s menu, with popular options including their burgers and bottomless coffee.
And of course, there’s the Denny’s trademark treats, pancake puppies!
Where is Denny’s in Swansea?
Denny’s is at Parc Tawe, Swansea SA1 2AS.
It’s open from 7.30am until 11pm daily, and there are plans for it to remain open for 24 hours a day like in America.