Arby’s this week made some major leadership changes, including creating the role of president and promoting Rob Lynch, former CMO, to the role. The chain’s SVP of marketing, Jim Taylor, has taken over as CMO, a news release said.
Lynch, who will retain his role as president of Arby’s Franchise Association, will oversee marketing, operations and development functions for the company.
In his role as CMO, Taylor will lead all research and development, new product innovation, brand marketing and positioning, advertising creation and media planning, according to the release.
“Rob and Jim have already made a tremendous impact to our company, and I’m excited to see them given the opportunity to amplify their contributions in their new leadership positions,” Arby’s Restaurant Group CEO Paul Brown said in the release.
At the close of Q2 2017, Arby’s U.S. system achieved 27 consecutive quarters of same-store sales growth and average unit volume reached $1.13 million. Since 2013, Arby’s global system sales have grown 20 percent to $3.7 billion and the brand remains on track to achieve its 2014-set goal of $4 billion in global system sales by the end of 2018.