Decision reflects pizza chain’s growing commitment to digital initiatives
Round Table Pizza’s increasing focus on providing quality online ordering experiences was further demonstrated today when it announced the selection of Onosys as its brand-wide digital ordering platform. Online ordering has been growing in popularity, particularly in the pizza category, and Round Table Pizza has seen a double-digit growth in online sales for each of the last five years, as time-starved customers seek the convenience of digital ordering methods. With 290 of the chain’s restaurants already serving guests via the Onosys platform, the decision today will result in the conversion of all the remaining 160 locations to Onosys for a consistent, single online solution.
Round Table Pizza reached this decision after conducting a thorough review of 12 different ordering providers. At one point, the chain had three different digital ordering platforms in use, each with a different style of user interface and customer experience. “We evaluated each of the 12 providers on a variety of technical criteria,” said Andrew Kohn, Director of Business Technology for the company. “But ultimately it boiled down to which platform was best suited to the technology of pizza ordering, and which one would provide the best brand experience to our guests. That was Onosys.”
Pizza is arguably the most complex food to order online, given the number of toppings, crust types, sauces and other customization options, and Round Table Pizza offers a wide variety of these options. In addition, the chain’s vast franchise system offers a multitude of coupon offers and promotions that can vary by location, and can be redeemed online. “Our very first client was a pizza chain, so we built the Onosys platform from the beginning to handle the complexities of pizza ordering,” said Rob Taylor, Onosys CEO. Since its inception, Onosys has processed nearly $1 billion in total online food sales for clients that include Outback Steakhouse, Carrabba’s Italian Grill and Boston Pizza.
The Onosys consolidation is another demonstration of Round Table Pizza’s commitment to digital initiatives. The company is currently working closely with Onosys and other resources on enhancing its RoundTablePizza.com website, and has significantly increased its social media presence to provide more ways to engage with guests online, particularly via mobile platforms. “The phrase ‘mobile first’ is a mantra around here,” says Tom Guilford, Vice President of Information Services. “That’s increasingly where guests are interacting with and ordering from us, and we want them to be able to do so quickly and easily.”
About Round Table Pizza
Round Table Pizza is the fifth largest pizza chain in the U.S., with over 450 restaurants in 7 western states and three foreign countries. Founded in Menlo Park, California in 1959 and headquartered in Concord, the brand has been recognized throughout the west for gourmet pizza offerings, menu innovation and a commitment to quality that is summarized in their long-running slogan “The Last Honest Pizza.” The chain is known for rolling their pizza dough fresh every day, for fresh and bountiful toppings and for locations that feature party spaces ideal for hosting sports team events, family gatherings and other large groups. According to Nation’s Restaurant News, Round Table Pizza is #2 among all U.S. pizza chains in terms of estimated sales per restaurant. The company is 100% employee-owned.
Onosys provides a comprehensive, enterprise-class digital ordering platform for restaurant chains, featuring ordering, payments, call center, 1:1 marketing tools and more—all optimized to deliver a better brand experience and better business results. Leading brands, including Outback Steakhouse, Carrabba’s Italian Grill, Boston Pizza and Penn Station East Coast Subs rely on Onosys to optimize the online ordering channel. Since its inception, Onosys has processed nearly $1 billion in total food sales. For more information please visit: www.onosys.com