A Title Boxing Club location will open this May in Derby. The growing physical fitness concept will be at 620 N. Rock Road in Bristol Square and owned and operated by Brian Cheever.
The main focus of the center will be on getting in shape and burning off weight, he said, and not person-to-person boxing itself.
“There will be no sparring in the gym,” he said. “No one will be fighting each other; instead, they will be punching a boxing bag.”
The fitness routines, he said, are able to burn off up to 1,000 calories an hour.
Despite the testosterone-oriented name, based on the experience of other locations, the majority of the business’s clients will be women, he said. Cheever estimated that 60 percent to 70 percent of the system’s patrons are female.
They like the way the routines can shape up bodies, he said, and the weight loss.
“There are a lot of benefits health-wise and stress-wise to this,” he said.
Clients also are attracted by the emphasis on what he terms the mind-body challenge along with building self confidence.
Cheever has hired two trainers and is looking for four more trainers. He also will be hiring front desk help.
Cheever is a former police officer and Spirit AeroSystems employee. After he was laid off from that company, he was exploring options and liked what he saw in Title Boxing.
Along with providing him a business opportunity, Cheever wants to combine it with his desire to personally get into shape. He said he was in a lot better shape 15 years ago and wants to bring that back, along with being in improved health.
The club is open to those of all ages, weights and ability, according to the company’s website. Much of the business’s emphasis is on motivation and building self-confidence, with a mission of empowering individuals to be in charge of their own physical fitness direction.
There are two Title Boxing Clubs in Wichita. Cheever learned that because of franchising rules, there are limits to how many are allowed in each city. However, one is allowed for Derby, and he jumped at the chance to get that slot.
He’s positive on not just the location, but the city’s future.
“I love Derby,” he said. “It’s a strong, growing community and I really like the direction it’s going.”