Roy Bruno knows his New Orleans brew.
It’s been less than a year since he opened his coffee shop on Decatur Street. And already, Roy is a big winner. WGNO News with a Twist features reporter Wild Bill Wood. At PJ’s Coffee, Roy Bruno is the Rookie Franchisee of the Year. Roy says, “it’s a real honor, love what you do and you’ll never have to work a day in your life.”
Now Roy and the rest of the 85 PJ’s locations across America really are bringing home the gold.
PJ’s is going global. PJ’s is opening in Vietnam.
In fact, PJ’s will open 10 new stores in Southeast Asia. Then it moves the brew into the Middle East. Wild Bill wonders, why does Vietnam need PJ’s? PJ’s David Mesa says, “coffee consumption is absolutely a part of their lifestyle, just like it is in New Orleans.”
Already, Vietnam has a favorite PJ’s drink. It’s called Green Tea Velvet Ice.
Roy Bruno knows how to brew it. Roy’s got the recipe. It’s a blend of milk, ice, green tea powder and melon-cantaloupe syrup. PJ’s Ryan Stansbury says New Orleans is about to get a coffee drink from Vietnam’s menu.
PJ’s Coffee opens shop in Vietnam
PJ’s Coffee of New Orleans is going international.
The company announced Wednesday (Sept. 7) the opening of its first shop in Ho Chi Minh, Vietnam, in the Vincom B Center Shopping Mall.
Ballard Brands LLC, PJ’s parent company, appointed TRG International — represented by Rick Yvanovich — as Vietnam’s master franchisee. He plans to open a second PJ’s location in December and at least 10 additional shops in the next five years.
Company officials say Vietnam shares a strong love for coffee and incorporates the drink into its everyday culture similar to that of New Orleans. PJ’s shop in Vietnam features the company’s full menu with pastries, teas and iced, frozen and hot coffee drinks, the company says in a news release.
PJ’s was founded in 1978 by Phyllis Jordan and operates 85 coffee shops in seven states.