The DQ® System Announces Plans to Develop 24 Locations in Five Caribbean Countries in the Next Five Years
The DQ system announced today that it will open 24 locations within the next five years in five countries in the Caribbean.
Plans call for the development of DQ Grill & Chill® locations in Trinidad and Tobago, DQ Grill & Chill and DQ Treat locations in Jamaica, and DQTreat locations in St. Lucia, Grenada and St. Maarten. Currently, there are eight DQ Treat locations in Trinidad, the first of which opened in 2012.
“The international marketplace continues to be a huge opportunity for growth for the DQ system,” says John Gainor, President and CEO of International Dairy Queen, Inc. (IDQ). “We’ll be introducing our DQ Grill & Chill concept to fans in Trinidad and expanding the DQ brand in Jamaica. Our presence in these warm weather countries is a perfect fit for us.”
Royal Treats Ltd. signed the multi-unit, multi-country agreement with American Dairy Queen Corporation (ADQ) to develop the new locations. They currently operate eight DQ Treat locations throughout Trinidad and Tobago and recently introduced the DQ Bakes!® menu of nine hot-from-the-oven and made-to-order items that include Hot Desserts à la Mode, Artisan-style Sandwiches and Snack Melts.
With their new agreement, they will introduce DQ Grill & Chill locations to fans in Trinidad and Jamaica. These new locations will serve all fan-favorite DQ treats and a full range of food options including the brand’s signature GrillBurgers™, chicken strip baskets, chicken sandwiches and a variety of salads, sandwiches and the full DQ Bakes! menu.
The DQ Treat stores will feature the soft-serve products that have made the DQ system an icon in the industry, such as the signature Blizzard® Treat which is served upside down, soft-serve cones with the signature curl on top, sundaes, and DQFrozen Cakes. “We are excited to be expanding this iconic brand’s footprint,” says John Gillette of the family-owned Royal Treats Ltd. “Residents and tourists will now have more opportunities to experience the same exceptional treats and menu items that they have come to know and expect from the DQ system.”
The DQ system has more than 6,700 locations with more than 2,200 of those units operating outside of the United States. For more information about the DQ system, visit DQ.com.
International Dairy Queen is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK.A and BRK.B) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.