Columbia’s Dairy Queen celebrates grand opening

Columbia’s Dairy Queen celebrates grand opening

Columbia’s Dairy Queen celebrated its grand opening Monday, with more than 100 customers lined up at 6:30 a.m. for a chance to receive free Frosties for a year.

The restaurant had experienced a few delays to its initial opening due to remaining pavement construction at the 1223 Trotwood Avenue location. It was officially welcomed Monday morning by city officials, members of the Maury County Chamber and Economic Alliance and several hungry locals.

“Tennessee is booming, so it’s great and this was a good day to open since it’s hot,” Matt Frauenshuh, CEO of Fourteen Foods, said. “We’ve also got great employees on staff that are ready to get going.”

Mayor Dean Dickey said he was pleased in seeing a new restaurant open near the Maury Regional Medical Center and the opportunity it will give about 50 people for new jobs.

“Today has finally arrived and Dairy Queen is alive and well and open. We appreciate all of the folks from out of town … coming in to do this,” Dickey said. “The most important thing is the jobs that Dairy Queen is going to bring.”

Monday’s opening included a ceremonial ribbon cutting and an egg toss with the winners receiving two free combo meals per month for a year.

For those unable to make the early morning special for the first 100 customers, Dairy Queen will be selling its cakes at half price all week. On Monday, Aug. 1, the first 100 customers who buy a cake will receive a punch card, which will be good for two free combo meals monthly for a year.

“We had our first 100 customers right off the bat this morning and lots of people showed up quick in long lines. It’s definitely a high traffic area and should be pretty busy,” Fourteen Foods marketing manager Will Connell said. “It’s near the hospital too, so you really can’t beat it.”


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