Barbershop chain offers haircuts geared toward men and boys
Photos of athletes cover the walls, stadium seats decorate the waiting room and flat screen televisions are everywhere — playing sports, of course. The setup sounds more like a man cave than a hair salon.
That’s the idea behind Sport Clips, a barbershop chain that recently moved into the South Crossing Plaza, 2508 Crossing Circle, next to LA Nails. The franchise promises to provide a more guy-friendly environment than does a typical salon.
“Sport Clips is targeted towards men and boys,” said Rick Ohle, who owns the Traverse City franchise with his wife, Nancy. “A lot of research goes into creating an environment that men enjoy when they get their hair cut.”
Sport Clips does this not only through its sports-themed decor, but also by using sports terminology to name its services and employing stylists trained to cut men’s hair, Ohle said.
“When stylist go through cosmetology school, they usually focus more on working with women’s hair,” he said.
Sport Clips sticks to hair cuts. It stays away from salon services like coloring and styling. Its signature service, the “MVP Haircut Experience,” includes a hair cut and wash, a steamed towel wrap and a neck-and-shoulder massage. Additional services, called “extra innings,” like neck trims and beard detailing, are also offered.
“Boys love to come here and parents can bring their sons in,” Ohle said. “It’s a good father-son bonding activity.”
Women are, of course, also welcome in the barbershop.”We’re happy to cut women’s hair,” Ohle said. “But we don’t do coloring and styling — just straight cuts.”
The franchise hopes to bring more than just cuts to the community. The Ohles partnered with Big Brothers Big Sisters of Northwestern Michigan to raise money for the organization and offer free haircuts to the program’s mentors (“Bigs”) and children. The couple also hopes to raise money for local youth sports organizations.
“We love the community, and being engaged and connected in it is very important to us,” Ohle said.
This is the first of three Michigan Sport Cuts locations that the Ohles plan to open. The couple will open a franchise in Mt. Pleasant on March 1, and hopes to find a space in their hometown of Midland for a third location.
“We’re very picky about the location — it has to be in the right in the area,” Ohle said. “I’ve always loved Traverse City, it’s a great sports-oriented community.”
Source: SportClips ( http://www.record-eagle.com/news/local_news/sport-clips-opens-traverse-city-franchise/article_a2114a3f-435f-5830-a9a6-d60a9a34a0a1.html )