India becoming more fashionable

20150109Apparel industry is witnessing bloom in India with contemporary lifestyles are penetrating among major parts of India. The testimony lies in the participation of domestic as well as international apparel companies, which are looking forward to woo the elevating fashion demands of Indian customers.

Van Heusen to add 25 only women stores every year, also plans 50 retail stores; major expansion to be in Tier-II, III cities

Van Heusen, the business wears and casual wear brand of Aditya Birla Group’s Madura Fashion & Lifestyle, plans to lay emphasis on women’s and youth wears. The company, which focussed mainly on men’s business wear, said it would open 20-25 exclusive women’s stores every year and also reposition its VDOT brand. The brand head Van HeusenVan Heusen, said the company plans to add around 50 stores every year, especially in tier II and III cities, which will account for about 60 per cent of the proposed expansion. This expansion will not include exclusive stores for women’s wear which is the fastest-growing segment and in the next 3-4 years the brand a growth of 40-50 per cent growth. At present, 10 per cent of the total sales comes from women’s wear segment for the company, while the industry average is same as that of men’s wear. To increase the share, the company is looking to add 20-25 exclusive women’s wear stores every year, to the current 12 across the country. At present this category contributes around Rs 100 crore and in the next three years it hopes to double it. The other category, which will come into focus would be youth. The company is planning to reposition the brand, VDOT by giving more emphasis to cater youths requirements by giving more offerings, including new formal wears. VDot was a club-wear brand which could be used for other casual occasions like movie going, family parties and picnics. VDot was basically a denim collection. At present, Van Heusen runs 10-12 stores under this brand and is planning to open 15-20 stores every year. Similarly, to push the accessories’ contribution it has decided to add five more stores in the next 24 months. Currently, it has only one store in Kerala.  Van Heusen brands are currently sold through around 2,000 point of sales, and this includes 250 exclusive stores, 200 department stores and 1,000 multi-brand outlets and through other modes. The brand currently clocks around Rs 1,500 crore, at the market retail price, which was a 20 per cent growth over the same period last year. Of the sales, around 2-3 per cent comes via e-commerce.

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Raymond registers top line growth in their textile segment

Raymond that offers end-to-end solutions for fabrics and garmenting has significantly stepped up its new store roll-outs. The brand presently has 974 stores across all formats, including 43 outlets in the Middle East SAARC region covering over 1.88 million square feet of retail space. Managing Director, Raymond Limited, said that Q3 commenced with subdued consumer sentiment, which gradually improved during the latter part of the quarter. They have registered a good top line growth driven by strong performance in the textile segment. They have significantly stepped up our ad spends, new store roll-outs, along with stores renovation, as a part of brand building exercise in the life style business, benefits of which will commence accruing from next year. The performance of engineering

Raymondbusiness did not measure up to our expectations. However, they are hopeful of improving the performance against the backdrop of pick up in the industrial activity envisioned in the coming times. Established in 1925, Raymond is known for its superior quality worsted suiting fabrics, stylish apparel and inimitable service, The Raymond Shop, the retail arm of the brand, enhances customer experience with a touch of luxurious lifestyle. Franchising since 1959, Raymond is successfully operational in almost all the cities across India. It has some of the leading brands in its portfolio including, Raymond , Park Avenue, Raymond Premium Apparel, Parx and Color Plus amongst others. Raymond has one of the largest exclusive retail networks in the textile and fashion space in India. As a part of the diversified group, it also has business interests in men’s accessories, personal grooming and toiletries, prophylactics, energy drinks, files and tools and auto components.(Source: )

Siyaram textile to increase outlet count

Siyaram Silk Mills Ltd, one of the leading Indian manufacturers of blended fabrics, plans to increase its outlet count Siyaramsfrom 174 to 200 this year. The company’s vision is to be present in all cities and small towns, delivering international quality at affordable price. The company along with Siyaram’s Shops is also planning to come up with exclusive Oxemberg shops which will display wide range of garments and accessories. Brands like Siyaram’s Suitings & Shirtings,J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Moretti, Royale Linen and Miniature come under Siyaram.

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Chhabra 555 forays into West Bengal

Chhabra 555, one of the renowned ethnic wear retail chains of India opened its first store in West Bengal. The recently opened store which is a franchise unit located at Kanchrapara. The brand has made a notable presence in West Bengal, Bangalore and Gangtok. It is looking forward to foray into areas which have not been explored by it yet. The outlet showcases the whole gamut ofChhabra 555 Indian ethnic wear including unstitched and readymade suits, duppatas, anarkalis, bridal lehengas and sarees. The collection is affordable and especially aligned to suit the need and demand of enlightened and fashion conscious consumers of West Bengal. The customers can browse through a variety of collections and choose from an array of dazzling colors, styles and patterns. Chhabra Triple Five Fashions Pvt. Ltd was established about 50 years ago as a small saree shop. Today it has grown to become one of the top wholesalers and retailers of India. It has its head office in Chandni Chowk, Delhi. Chhabra 555 runs a thriving business rooted in Indian culture and tradition that strives to wrap an Indian woman’s presence in the thread of beauty. Known for its unique designs and fine quality products available at affordable prices, Chhabra 555 provides a large variety of products, which they customise according to individual market and area

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To conclude, we can say that the Indian market presently is at an optimal moment of expansion and an emerging market with huge potential for growth.

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