Food and beverage (F&B) is one such industry that has taken maximum advantage of Indian market. The trend, however continue with a lot of new concepts and tastes in India market.
US hamburger chain Wendy’s to make India debut in 2015, ties up with Sierra Nevada
Soon Indians will get Wendy’s hamburgers in India. The third largest hamburger chain in the US is entering the country in partnership with Sierra Nevada, one of whose founders is the new owner of Barista Coffee. Wendy’s outlets are likely to come up the first quarter of 2015, also Sierra plans to bring more global food brands into India, including Jamie’s Italian Restaurants. Wendy’s joins a long list of food chains that are competing for a share of India’s $2.4 billion quick service restaurant market.
(Source: http://economictimes.indiatimes.com/industry/cons-products/food/us-hamburger-chain-wendys-to-make-india-debut-in-2015-ties-up-with-sierra-nevada/articleshow/41036909.cms )
UK-based Pukka Tea enters Indian Market
One of the largest organic tea companies in UK, Pukka Herbs has launched its wide range of black, green and fruit teas in the Indian market. The range offers ten tea variants, vanilla chai, peppermint and licorice, love, three ginger, revitalise, detox, relax, three mint, cleanse, and night time. Pukka Tea is available in select grocery stores, and gourmet food stores in New Delhi and NCR such as Spencer’s, Godrej Nature’s Basket, Malik Brothers, Tjori, The Kirana Store and Nature Hub. It is also available at online stores like Bigbasket.com. The Pukka teas are priced between Rs 375 and Rs 400 for a box of 20 tea bags. Pukka was started in the UK in 2002 by co-founders Pole and Westwell with just three varieties of teas. Today, the brand has over 35 different varieties of organic herbal, green and black tea blends. Since its inception in the UK, the company has been working with Indian farmers to source the best quality organic herbs and spices, under strict quality controls. Pukka only uses medicinal grade herbs to optimize health and wellbeing.
(Source: http://www.indiaretailing.com/FoodGrocer/7/42/43/11962/UKbased-Pukka-Tea-enters-Indian-Market )
New Mexican themed bar opens in Fort, Mumbai
Tijuana Iguana, a new Mexican-themed bar, has opened in Fort, Mumbai. Owned by Indian-American businessman Jai Lalwani, who runs a couple of hotels and similar “Ameri-Mex” concept bars in the US, Tijuana Iguana has replaced the Brighton Restaurant and O2 Lounge stated a report in Mumbai Boss. The food menu features egg rolls; spinach and artichoke dip; honey mustard coated chicken tenders; Buffalo chicken salad; BBQ ribs; Cajun shrimp pasta; corn chowder; black bean burger; Snickers pie; and tresleches. The house cocktails include the Purple Passion (vodka with Chambord raspberry liqueur); The Good Life (cranberry, vodka, and melon chunks); and Fly Me To The Moon (Absolut Citron with watermelon chunks and fresh pineapple juice). Tijuana Iguana will stay open daily from 12.30 pm to 1 am.
(Source: http://mumbaiboss.com/2014/08/22/fort-has-a-new-mexican-themed-bar/ )
Pike Steaks n’ More opens its doors for residents of Delhi Pike
West Side residents have a new dining option on Delhi Pike. On the Pike Steaks n More, a family-friendly, sit-down restaurant occupying the former Mexican restaurant at 4990 Delhi Pike, is set to open on August 18. The building sat vacant for a while after the previous restaurant closed its doors, and she said it required a significant amount of work. Bibus and her team have painted the interior and exterior of the restaurant, gutted the bathrooms and kitchen, installed a new floor, fixed a freezer, built a new bar, removed some walls inside to open up the space and improved the landscaping outside. They’ll also have a Sunday brunch. Menu items include fresh, hand-cut steaks cooked to order, chicken, seafood, pork, burgers, hot sandwiches, cold sandwiches, Italian dishes and salads. There are also a variety of side items, along with several appetizers, soups, chili, desserts and a kids menu. On The Pike Steaks n More will be open 11 a.m. to 11 p.m. Mondays through Thursdays; 11-1 a.m. Fridays and Saturdays; and 11 a.m. to 9 p.m. Sundays.
(Source: http://www.cincinnati.com/story/news/local/delhi-township/2014/08/14/new-restaurant-comes-delhi-pike/14071565/ )
It is well known that India is predominantly dominated by the progressing middle class. With increasing disposable incomes due to both couples working, spending on food and other necessities is become easier. More and more people prefer to eat out. In India on an average, an individual eats out once in two weeks. This attracts many F&B players to explore the burgeoning Indian market.