Edible Arrangements® is growing and acquires FruitFlowers® Brand
Edible Arrangements® announced today the acquisition of the FruitFlowers® brand,including two company stores,all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites®, FruitFlowers® and fruitflowers.com
__________Aug. 5 (Bloomberg) Edible Arrangements Founder and CEO Tariq Farid discusses building a business of 12,000 stores, expanding their brick and mortar stores and the company’s plan to stay fresh. He speaks on Market Makers.__________
“We are thrilled to welcome the FruitFlowers® team to the Edible Arrangements® family,” said Edible Arrangements® President Rob Price.The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services. Founded by Susan Ellman and Ellen Davis as a cottage industry in their own kitchens in the mid-1980s, FruitFlowers® has locations in Broomall, Pennsylvania, and Wilmington, Delaware and generates approximately 30-40 percent of its sales through corporate clients. Price said that FruitFlowers® will continue to operate under the FruitFlowers® brand during the integration phase and customers should notice no changes.
Owning an Edible Arrangements® business is an opportunity for ambitious entrepreneurs.
Edible Arrangements® specializes in creating delicious fruit designs filled with fresh strawberries, pineapple, grapes, oranges, cantaloupe and honeydew. Arrangements are guaranteed fresh and are available in a variety of styles and sizes. They are perfect gift for any occasion from happy birthday, thank you, congratulations and sympathy to business events, client gifts and employee appreciation. Each arrangement is made to order and can be customized with a jar of all natural fudge and a special occasion mylar balloon. All ingredients are natural, no preservatives or sweeteners are used. Edible To Go® product line of fresh fruit drinks, treats, snacks, gifts and more.
The Edible Arrangements® concept was launched in East Haven, CT in 1999. The company began franchising in 2001 in Massachusetts with additional stores quickly following in Connecticut, Georgia and New Jersey. Edible Arrangements® is currently growing internationally, with stores throughout United States, Canada, Puerto Rico and United Kingdom.