Most of brands when decide to go franchise route in their life cycle are at stage when they are successful and have basics in place. These include financial performance, operational systems etc. All these are in place and sometime documented also but are these really in format which is easily transferable?
Initial and ongoing training for a new and existing franchise is very important. Training has to be in all aspects of the business operation. This is clearly a benefit for someone to take up a franchise rather than setting up independent business on its own.
Initial technical training can be conducted in classroom and on-location. These are mainly done at training center or company office and a company-owned outlet and even sometime at another franchisee outlet. Duration or structure for training is designed by brand in house or with professional help and depends on complexity of business. Training is supported by manuals, SOPs and other material, which can be referred back later. Initial training is focused around setting up new outlet and good for pre opening, opening and post opening. Ongoing training is equally important as it act as refresher sessions to introduce new products or methods, which keep evolving. These may be held in office, on site or even on line. Where these trainings are held, and who pays for what, vary from franchise to franchise and should be clearly defined in agreement.
Training can be technical and no technical. Technical training is around operations and usually imparted by franchisor’s own resource. Non-technical training including other aspects of running the business including business planning, budgeting, accounting, understanding cash flow, recruiting and managing staff, health and safety issues etc. may be outsourced. These are common across all sectors so these can well be outsourced.
Trainings should just not be formality in the process but all coursesmust have clear objectives and evaluation afterwards to make sure that the desired outcome was achieved. In case of International franchising sometime it may take longer to impart same training, as it would have taken with local franchisee due to factors like language, culture and working hour rules of their home country. In such cases training need to be tailor made to overcome these challenges.
It is franchisor’s role to provide the tools through training , and the franchisee’s is to use them for successful running of business.