Franchise Selection : Key Criteria

Franchise Selection

Before buying any franchise business, you must carefully consider many factors that are critical to your success:


Your abilities

Demand and competition

Brand name

Training and support

Franchisor’s experience

Expansion plans


How much money will this franchise cost before it becomes profitable?

Can I afford to buy this franchise?

Can I make enough money to make the investment worth my time and energy?

Your Abilities:

Do you have the technical skills or experience to manage the franchise?

Do you have the business skills to manage the franchise?


Is there enough demand in your area for the franchisor’s products or services?

Is the demand year-long or seasonal?

Will the demand grow in the future?

Does the product or service generate repeat business?


How much competition do you have, including other franchisees?

Are the competing companies/franchises well established?

Do they offer the same products and services at the same or lower prices?

Is there a speciality or niche you can capture?

Brand Name:

How well known is the franchise name?

Does it have a reputation for quality?

Have any consumers filed complaints against the franchisor?

Training and Support:

What kind and how much training and support does the franchisor provide?

Do existing franchisees find this level of training and support adequate?

Franchisor’s Experience:

Has the franchisor been in business long enough to have established the type of business strength you are seeking? 

Expansion Plans:

Is the franchisor planning to grow at a rate that is sustainable?

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