Making the brand India-ready and entering the market
Food and Beverages retail
Largest family restaurant chain in U.S. with more than 1500 restaurants in operation in 7 countries, open 24/7/365 serving breakfast, lunch, dinner and late night menu. The brand is here to find a suitable partner to bring American cuisine for Indian consumers. The process involves testing the market by a conducting research on restaurant market sensitivity to different factors like cuisine options, local consumer preference, market sizing for American cuisine, and favourable regions. Further to this, the approach is being put into motion by eventually finding the right partner to push the services in specifically identified target segments in the market across the local geography. Inventure conducted market research and feasibility study for the brand in India to measure the potential and identify the competition and target segment. Currently we are in the process of conducting Business Partner Search to establish the business in India through Franchising.